The People’s Climate Mobilization is a project of several environmental and social justice groups who know that voting is how we can take action on climate change. We developed this GOTV (Get Out The Vote) concept along with PCM to point out the fact that there are reasons why people are made to feel like their vote doesn’t matter.
For this video, we interviewed 150 people in man-on-the-street-style to come up with the chorus of faces and voices of those who feel their vote doesn’t make a difference. Director Bill Latka coached people into expressing what they believed into small bytes of info so that they’d fit into the short format. The video, which became viral on Facebook (over 25,000 views so far), Twitter, and Instagram was produced and finished at Storylicious.