Don't Be Like This Guy from rivetentertainment on Vimeo.

With a looming fight to prevent Great Lakes water withdrawals, the National Wildlife Federation Great Lakes Region Center knew that spreading the word about this issue on social media would be an effective way to tell their story.

We worked with NWF to produce a web video to drive traffic to their “take action” website. We started with their idea of someone stealing water. We worked to develop the concept to add a little absurdity, wrote the script, and then produced, shot, and edited this fun and engaging web video.