Job Description

Reporting Structure

The Program Manager, Marketing, reports to the Director, Marketing and Strategic Messaging.

Qualifications

Undergraduate degree in communications, marketing, or related field, and one to three years’ experience is preferred. Experience in a healthcare association or within the healthcare industry is a plus. Strong knowledge of marketing best practices, online content standards, technologies, strategies, and tools, including marketing automation programs and content management systems . Experience with HubSpot or a similar marketing automation platform is strongly preferred. Strong verbal and written communication skills, including effective marketing messaging and digital content. Excellent writing and proof-reading skills required. Team-oriented and ability to work collaboratively with colleagues across all Business Units, members, and all other stakeholders. Well-versed in and expertise with engagement-driven website content. Precision and accuracy are essential. Familiarity with creating graphics for digital platforms preferred. Canva, Adobe Creative Suite, including InDesign, and WordPress experience are a plus.

Key Responsibilities

• Develops marketing campaigns and strategic messaging as assigned by Director, utilizing the full capabilities of the Academy’s select marketing tools and platforms
• Contributes to digital content development and online communication efforts, incorporating marketing automation best practices
• Collaborates with subject matter experts to implement and monitor targeted marketing campaigns in assigned areas
• Adapts communications content for multiple uses across platforms, identifying opportunities for cross-promotion
• Tracks key performance indicators for assigned digital marketing efforts through analytics dashboards, sharing results and metrics
• Partners with Creative Services team to develop needed graphics for marketing campaigns
• Supports special projects and campaigns within Communications

Specific Duties

• Serves as a content contributor/writer to overall marketing and digital communication strategies
• Participates in marketing meetings in assigned areas and executes action items, ensuring alignment with marketing workflows and automation strategies, for strategies and tactics discussed
• Reviews marketing content to ensure consistency of messaging, branding, and style across promotional efforts
• Conducts staff training for Communication-related platforms
• Provides operational support to the Communications Unit, as assigned

Other

• Serves as staff liaison to Academy committee(s), as assigned
• May participate on an internal team, either through formal assignment, or on an ad hoc basis, as assigned
• Some travel may be required

Duties and responsibilities may be added, deleted, or changed at any time at the discretion of management, formally or informally, either orally or in writing

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